top of page

Eldercare

CareCredit for Elder Care

Supporting employees managing adult care responsibilities.

A growing proportion of the workforce now cares for ageing parents or dependants. This “sandwich generation” is balancing work with increasingly complex care demands.

When arrangements shift, even briefly, the impact is immediate.

Nannovo Elder Care is delivered through CareCredit:
 a capped reimbursement that helps offset the cost of adult or elder care support.

​No provider networks


No coordination


No complexity

Just targeted financial relief

How CareCredit Works

The employee arranges their existing care
(home carer, respite support, temporary cover)

 

They submit proof of payment via the Nannovo app

 

The employer reimburses up to £100 per claim

The Workforce Reality

This is no longer a niche issue.


It’s a structural workforce pressure.

When care breaks down, employees often:

  • Take unplanned leave
     

  • Use sick days
     

  • Reduce availability
     

  • Turn down progression

CareCredit provides support exactly where the pressure sits.

From the Modern Families Index 2026:

  • Nearly 1 in 4 working parents also care for adult dependants
     

  • Employees with dual care responsibilities are far more likely to reconsider their roles
     

  • Elder care now influences career decisions as much as childcare

Financial Relief Without Complexity

Elder care is personal, and often already in place.
 

CareCredit respects that.;

  • Supports existing trusted arrangements
     

  • Contributes financially without interference
     

  • Keeps employer exposure capped
     

  • Ensures compliance through structured claims

Simple. Sustainable. Effective.

Employers are increasingly investing in broader care support beyond childcare.

Designed for Retention

Organisations that address adult care pressures:

  • Reduce burnout
     

  • Protect senior experience
     

  • Support gender progression
     

  • Improve retention
     

CareCredit signals practical, real-world support.

CareCredit provides a structured, budget-controlled response.

Not a full solution, but a stabiliser that protects productivity while respecting the reality of adult care.

A Smarter Support Model

Elder care breakdowns are unpredictable.

Ignoring them increases:

  • Absence
     

  • Stress
     

  • Presenteeism
     

  • Attrition risk

bottom of page